As a company that makes dreams come true for others, we put a lot of effort into designing what represents us the creators ourselves. Our brand represents that of a group that takes the burden of others and turns it into productive solutions.
Our brand elements can only be currently freely used for reporting purposes, such as official press, or INSERTWORD purposes. You require permission to use our logo and other trademarks for every other purpose.
Logo
Our logo consists of a well thought out logomark (symbol) called the Rivamark made totally from our primary orange colour (#C86C13), and a stylized version of the company name, originally modified from the Google sans font. The Rivamark symbol can be isolated to reveal a R & V letter, and a semi-colon (;) to signify a modern tech company that builds powerful applications.
We have 3 alternate logos in order to compensate for background differences during usage. These other variations also serve as our creative mood in some branding.
Primary Colours
#C86C13
#000000
#FFFFFF
Our primary colours have been consistent since our inception, they have been the: raw sienna, black, and white colour. This is what we use to directly represent the brand anytime we speak for ourselves.
Secondary Colours
#4E0722
#8F0303
#E6E6E6
Our secondary colours are used to compliment our three primary colours and build an alternate palette, it includes: castro, berry red, and gray hint. Where Rivahlax is used to represent a community, or a third-party association, these colours may be used solo or in conjunction with the main three.
Typography
.
Since 2025, Rivahlax now uses the flexible version of the Google Sans variable font face. Since our inception in 2019, we had previously used the Hing Siliguru font created by Indian Type Foundry in 2015, but have since switched to this new Sans serif.
The reason for embracing the Google Sans Flex is because of the cleanliness and softness it brings to the appearance of our website. Our typography is not currently primary part of our brand, but it is still important you know why chose this, and how we currently use it.
As already implied, except for press or editorial use, the Rivahlax logo can only be used if you have an existing partnership or sponsorship, and have reached out to Rivahlax to secure this formal approval.
Regardless of the purpose you wish to use our logo for, you must adhere strictly to these guidelines. The reason for these guidelines are to prevent misrepresentation, or a dilution of our brand, and also not to cause conflict with audiences that are already used to our authentic representation.
Always use our primary logo on a white shade background for every official purpose. Official purposes include all press reporting, media relations, sponsorships, or endorsements.
In the event your general theme uses a black shade background, you may then use our alternate secondary logo for the official purpose.
Only editors who write for personal use may at any point use any of our monochrome alternate logos.
The background colour for the monochrome logo should be the inverse of the logo colour. The black monochrome logo should be on a white (#FFF) shade background, while the white monochrome logo should always be on a black (#000) shade background.
Logo: Black monochrome
Background: White shade (#FFF) or tints
Logo: White monochrome
Background: Black shade (#000) or tints
On no occassion should you use on solo terms, our logomark (symbol), or our wordmark (Rivahlax text).
Our logo should always be used in its full logomark and wordmark combination at all times, and for any and every purpose.
Don't do this
Don't use our logomark alone
Don't do this either
Don't use our wordmark alone
Do not alter the colour, appearance, or vertical and horizontal dimension, of any version of our logo.
Only the four versions of our logos in their maintained aspect ratios, and their colours in respect of their versions, may be used where permitted.
Don't do this
Don't change the colour of any logo version at all
Definitely DON'T do this
Don't distort the appearance of the logo by altering its aspect ratio, or any other appearance altering method at all
Terms & Use
If you agree to adhere to all our guidelines here, and also our general terms of use, you may download our ready logo pack and use.
We advise that you always use the pack provided here to always stay up to date and be accurate, not from a Google search, or previous pack. If you do not agree with our terms and guidelines, do not download or use our logo pack.
